When the Oliva family met Sam, he was travelling through Esteli, Nicaragua, to learn about the art of cigar rolling. During his stay with the Oliva family, he was awestruck by their masterful technique and inspired to try creating his unique brand of cigars. With the Oliva family, Sam came up with the concept for NUB cigars, a line of premium smokes that deliver only the most enjoyable part of a cigar: the sweet spot.