Alberto and Alejandro Turrent, owners of Nueva Matacapan de Tabacos S.A de C.V. are the first family in Mexico's cigar industry. The father-son team not only make some of Mexico's best cigars but is also the largest grower of cigar tobacco in the country. The San Andres Maduro leaf they grow outside of Veracruz is world-renowned for its quality, and a variety of their tobaccos are important components in many of America's most popular premium cigar brands.